Advertising: The unreal reality

Mary Jane, a twenty-year-old woman, was waiting in line for about 20 minutes. She, like other people, was in a fast food restaurant which had just released a new hamburger. On a display screen, this ¨dish¨ looked really scrumptious and she started to drool. After being there for almost an eternity and feeling that her stomach was about to explode, she got at the cashier and asked for the meal she had been waiting for. To her disappointment, she just got a mere piece of what she had seen on the display.

This is a good example of how deceitful advertising can be. How many times have we been deceived by this kind of lie?   Well, it is well-known that companies distort the reality in order to sell their products, but how long is it going to last? Is there a boundary? Unfortunately, the answer is uncertain. While some researchers say, ¨people will still consume products since they have a need for them, ¨ there is another group of people that claims that we have the power to decide and select. We, as costumers, can manage to control this entire situation. We are entitled to accept or refuse what is offered and sold to us.

It’s really a pity when kids cry when their superheroes or their beautiful and graceful dollies are not the ones they saw advertised on TV. But not only kids are victims, adults also are affected by this situation. For example, it is funny to see when men and women buy these fat reduction creams thinking that they are going to get in shape by rubbing this ¨magic substance¨ onto their bodies. You’ll probably think that I am mocking at them. But it is not what it seems because I have also experienced these events during my life.

It seems that everybody has been persuaded to buy something and ended up with the other side of the coin. We know that everybody has necessities for food, entertainment, and clothing. It is in these situations that companies play with these necessities with only one purpose: to increase their sales. Our mission, from my humble opinion, should be to state who is the one in control: companies or us. It’s just a matter of taking the plunge and beginning to ask for what is offered should be same to what is sold. So, from now on, think twice before running to a store or a restaurant to get what you just saw on a billboard or TV. You‘ll probably be part of the statistics of people tricked by publicity.

Vocabulary

Scrumptious (adj): An informal way to say delicious. EX. This hamburger is really scrumptious.

Drool (v): To produce saliva in excess. EX. The dog was drooling because it was hungry.

Deceitful (adj): Dishonest. EX. Tabloids just publish deceitful news.

Distort (adj): To change something so that it is not clear or true. EX. companies distort the reality in order to sell their products

Boundary (n): A real or imaginary line that shows a limit. EX. Countries are separated by boundaries.

Be entitled to (exp): To have the right to do something. EX. With all his experience, only he was entitled to give an opinion about the situation.

Rub (v): To spread a liquid or cream over a surface by pressing pressing the substance firmly.

Have you ever been deceived by advertising? What happened? What did you do?

Send us your comments, opinions and any kind of feedback to goesling.wordpress@gmail.com. You can either write us an email or send us a voice message.

SUPERLATIVES

Superlatives are commonly used in advertising.

Ex: We have the BEST burger.

Our car is the FASTEST.

FORMATION OF SUPERLATIVE ADJECTIVES

Words with one syllable : add –est

Ex: long – longest           fast – fastest                     tall – tallest

Words with  one syllable, ending in E: add – st 

Ex: nice – nicest              late – latest                       fine – finest

Words with one syllable (CONSONANT – VOWEL – CONSONANT) : double the LAST consonant  and add -est:

Ex: hot – hottest  big -biggest                     fat – fattest

Words with two syllables,  ending in Y : change y to i, then add –est

Ex: happy – happiest          easy – easiest                  silly – silliest

Words with two syllables or more, not ending in Y : use “most” before the adjective

Ex: beautiful – most beautiful            modern – most modern              intelligent – most intelligent

With some 2-syllable adjectives, we can use ‘-est’ or ‘most’:

  • clever → the cleverest/most clever
  • simple → the simplest/most simple

There are also some irregular forms:

good – the best                  bad – the worst              far – the farthest/the furthest

So, if you have doubts, always check in a dictionary.

Advertisements